Holiday of Wonder
Dec. 1, 2017 - 5:30 p.m. Reindeer Run - 6:30 p.m. Parade
6:30 to 9 p.m. Santa Land - 9:00 p.m. - Free Movie at Grand Cinema Theatre

Dec. 2, 2017 - 10 a.m. to 12 p.m. - Santa Land
12:00 p.m. - Free Movie at Grand Cinema Theatre
Held annually the 1st Friday in December   Downtown on North Water St. New London, WI
Live Nativity

Gingerbread House Contest

Kids Activities


New London’s Holiday of Wonder is an annual event held the first Friday night and Saturday morning in December.  In 2017, the festivities will begin Friday night with the Reindeer Run hosted by the New London Parks & Recreation Dept.  Typically, all ages are welcome to participate in this 1 mile fun run / walk.  The Reindeer Run begins at  5:30 p.m. at the Ignite Practice Facility, 300 Wolf River Plaza.  Participants are encouraged to wear imaginative and fun holiday décor.  Participants run the parade route just prior to the start of the parade and finish downtown at Wisconsin St. where they can enjoy the parade.  As the run / walk ends downtown, due to Municipal Code 9.41 pets are not allowed in the run / walk.

At 6:30 p.m. local groups, individuals and businesses join in the street parade, which starts on S. Pearl St. and disbands in the Wolf River Plaza parking lot.  All are welcome to participate.  Interested groups are asked to complete the parade entry form; a link to the form can be found in the upper right hand corner of this page.

Visit Santa and Mrs. Claus at Santa Land in New London’s Grand Cinema Theatre Friday, from 6:30 ‘til 9 p.m.  Santa will have a special treat for each child.  Each family that visits Santa Land will have the opportunity to take their children's photo with their own camera. Friday's festivities wind down with a FREE movie in the Grand Cinema Theatre at 9:00 p.m.  The featured film in 2017 is TBA.
Santa and Mrs. Claus will be back on Saturday morning from 10 a.m. 'til 12 p.m. - noon at the Grand Cinema Theatre to greet all the children.  Following a visit to Santa, the movie TBA will be shown at 12:00 p.m. FREE of charge.

Holiday of Wonder Photos Through the Years
        ● December 2, 2016
        ● December 7, 2012
        ● December 7, 2012
                Photos courtesy of Ross Bielema of

December 4, 2011
        ● December 5, 2008
        ● December 7, 2007

For more information call (920) 982-5822

2016 Holiday of Wonder
    ►Holiday of Wonder Poster
    ►Parade Entry Form
    ►Parade Participant Information
    ►Parade Route Map
    ►Reindeer Run / Walk Flyer

    ►Holiday Dance

Horsedrawn Wagon Rides

Santa & Mrs. Claus at Santa Land

Holiday of Wonder Parade